An initiative directed at adolescent and young women, featuring the animated character “Lili” who addresses topics like body changes, rights, life planning, pregnancy prevention, and gender roles. Supported by a multidisciplinary team of qualified professionals (psychologist, gynecologist, and lawyer), Lili answers her followers’ questions and provides guidance on topics of interest to young women.
Main Topics: Rights, unplanned pregnancy prevention, STIs, empowerment, self-care, and reflection on gender roles and violence.
Reach: 579,593 people reached
Platforms: Instagram, Facebook, TikTok
