On April 8, Ipas Bolivia held an internal training session called “Brand Day” to strengthen the consistent use of its institutional identity in all areas of work. The activity brought together 39 team members and volunteer network leaders in a space designed to connect, learn and take ownership of the key elements that make up the Ipas brand.
During the day, participants reviewed the main guidelines of the brand manual, such as the correct use of the logo, institutional colors, typography, mission, vision and values. These contents were addressed in a dynamic and participatory manner, through activities such as the “Brand Identikit Parade” and the game “Who killed the brand and how?”, which invited participants to reflect on good and bad practices in the use of the institutional identity in a playful way.
Henry Flores, in charge of Ipas Bolivia’s health area, shared his impression of the workshop: “I congratulate the entire communications team with a standing ovation. Today we received a high quality workshop that really reflects our brand and identity. I learned a lot.”
One of the main achievements was the development of five action plans by teams, with concrete commitments to implement and defend the brand in their respective areas of work.
During the event, playful materials designed for community work were also presented, including the first official Ipas Bolivia botargas. One of them is Ipasito, a friendly condom created by the community agent networks themselves; the other botargas are gynecologist rabbits and community agent rabbits, inspired by their association with reproduction, who seek to generate closeness and conversation in community education activities. These characters will accompany activities such as fairs and educational events, reinforcing Ipas Bolivia’s visual identity and key messages. In addition, interactive floor games were delivered, which will be used in external activities with adolescents and youth.
Wilson Mendoza, consultant of the Monitoring and Evaluation area, also highlighted the value of the activity at the end of the day: “I would like to join in congratulating the communications team for the excellent workshop they gave us to become true defenders of our institutional brand. It was an extremely enriching day, with clear, well-structured contents and support materials that perfectly reflect our identity. You can see the professionalism, dedication and care they put into every detail.”
The “Brand Day” was also a space to share, listen and collectively build a stronger, closer and more coherent brand. The commitment of the team and volunteers was demonstrated in their determination to make Ipas’s brand proudly present in every action, word and space.